HealthiPlate
Case Study for HealthiPlate App
Overview
HealthiPlate is a nutrition-focused mobile app that empowers users to set personal health goals, choose goal-aligned meals, track dietary habits, and monitor progress. With smart nutritional analysis and easy sharing features, it makes healthy eating simple, personalized, and sustainable.
01
Quiz-based audience insights
02
Analytics & campaign control
03
Starter, Growth, Enterprise tiers
04
GDPR-compliant platform
Problem Statement
Maintaining a healthy diet can be overwhelming due to lack of knowledge, poor tracking habits, and limited personalized guidance. Many people struggle to align their meals with health goals, leading to inconsistent progress and frustration.
User
1. Unclear Meal Choices
Users struggle to identify foods that match their health goals.
2. Difficult Tracking
Logging meals and nutrition manually feels time-consuming.
3. Confusing Nutritional Data
Nutritional details are often confusing without expert knowledge.
4. Low Accountability
Without progress tracking or sharing, users lose motivation quickly.
1. Unclear Meal Choices
Users struggle to identify foods that match their health goals.
3. Confusing Nutritional Data
Nutritional details are often confusing without expert knowledge.
2. Difficult Tracking
Logging meals and nutrition manually feels time-consuming.
4. Low Accountability
Without progress tracking or sharing, users lose motivation quickly.
Design Process
01
Discover
User Research / In-Dept Interview
02
Define
Product Hypothesis / User Stories
03
Design
Style Guide / Hi-Fi Wireframes
04
Deliver
User Interface / Modern UI Design
Our
Solution 1
Goal-Based Meal Selection: Personalized meal suggestions aligned with user health targets.
Solution 2
Smart Nutritional Analysis: Automatic breakdown of calories, macros, and vitamins.
Solution 3
Easy Habit Tracking: Simple daily logs for meals and dietary routines.
Solution 4
Progress Visualization: Charts and insights that highlight achievements over time.
Solution 5
Social Sharing & Motivation: Users can share progress and stay accountable with friends.
Color Palette & Typography
Cobalt Blue
01
Royal Blue
02
Light Blue
03
Rich Black
04
Grey
05
Poppins
Technology Used
Flutter
Built with Flutter for cross-platform apps.
Dart
Powered by Dart for fast development.
Firebase
Made with Firebase for Backend.
Figma
Designed in Figma for user-friendly UI.
GitHub
Code hosted on GitHub for collaboration.
Aws
Made with AWS for Backend.